Why Online Videos Can Help You Connect With Mobile Users

Did you know that 50% of mobile traffic is dedicated to online video content? This means that at any given time, half of the people using their mobile devices will be watching online videos. This trend shows absolutely no sign of slowing down either. In fact, in the future that 50% is likely to creep up significantly.

This means that the best way to get your message into the hands of mobile users is by way of online videos. One way to accomplish this is to put some good video content up on your website. Right now, you may have some great textual content on your website; but very few mobile users are going to be reading it.

Instead of reading textual content, most mobile users are watching videos, using social media, or using mobile apps. This means that textual content on your website simply is not going to be enough to reach the massive mobile audience. If you truly want to reach them then you are going to need to put up mobile content.

Online videos are popular because internet users today are short on time and don’t want to through vast amounts of text; it’s simply painful to do on a mobile device. Even if a website has a responsive design that looks perfect on a mobile device, it is still unlikely somebody will end up reading much of the content. The fact is… trying to read a lot of text on a mobile phone is just too cumbersome to bear for long periods of time.

If somebody wants an ‘information fix’ then they are going to want to watch videos. Videos are incredibly simple to load up on a mobile device. With modern units they look great too. They can be viewed easily without having to play around with the device, and mobile users absolutely love that.

The great thing for you is that it is LOT easier to convey your message through video than it is through text. You will really be able to nail down the message that you want to send to your target audience. If you make good quality content, it is likely they will watch it all the way through too. This is obviously going to be to your benefit in the long run.

Statistics have shown that mobile users are much more likely to watch a video all the way through on a mobile device than on their desktop computer (Presumably because it is not as easy to find a new video). Of course, this is absolutely no excuse for poor quality content. Remember, that video is going to showcase your brand. If it is shoddy then people will think what you offer is shoddy too.



Say More in Less Time With Online Videos

In recent years, there seems to have been a growing trend towards producing business videos that drag on and on. In fact, some ‘promotional videos’ are bordering on 20 minutes or more in length.

Studies have shown, however, that shorter videos are actually a lot more effective than those extremely lengthy ones. As you may have heard, a single one minute video is worth 1.8 million words. There are things that you can convey in a video which you simply would not be able to convey in text no matter how hard you may try.

This is what makes video so effective. It can give potential consumers the ‘low down’ on the type of product that you offer, but ensure that they do not get bored reading through a ton of text. The problem is, many people have opted to go overboard with the length of their videos to cram as much information in as possible.

Very few people seem to realize that internet users tend to have short attention spans. So short that no matter how interesting your video is, the vast majority of them are going to click away within a few seconds.

In fact, the majority of people watching your video through a desktop computer will not watch for more than 2 minutes. If you can’t hook them within those 2 minutes, they’re gone. If your call-to-action is after those 2 minutes, then you’ve definitely lost that lead.

Research suggests that around 20% of your viewers, yes, 1/5 of them will disappear after 10 seconds. This means that if you do not have a hook within those first 10 seconds then, you will have lost even more customers.

Around 1/3 of your viewers will be gone by the 30 second mark; this number will go up to 45% by the minute mark. So, if you produce something epically long, most people will not stick around until the end. This is why you really need to focus what to include in your videos.

Your main sales message needs to be conveyed within those first 10 to 30 seconds. Any longer than that and you will be throwing customers away. You simply can’t ‘beat around the bush’ with a video.

One of the main reasons you may want produce videos for your business is because they are very easy to share. Studies discovered that videos SHORTER than 15 seconds are 37% more likely to be shared than videos that last anywhere between 30 seconds and one minute.

So in a nutshell, the longer your videos, the less likely they are to be shared. Again, this reinforces the notion that long, drawn out videos are nothing more than dead weight. They will do absolutely nothing for you in terms of converting more viewers into customers.

Why Consistently Using Online Videos Builds Your Brand

As a small business owner, you more than likely already understand just how important it is to develop your brand. It is the strength of your brand which compels people to purchase from you. Think of your brand like a promise; it tells people exactly what to expect when they use your company.

Now, there are a number of ways in which you can build up the strength of your brand. The use of online videos is one of these techniques.
When you use online videos you are giving potential customers a little bit of an idea about what your company is all about. They learn about what you do and what type of services or products you offer.

One of the fantastic things about using online videos is they help to sort of construct you as an ‘approachable’ company. People will feel like you are truly open to connecting with them on a personal level instead of just trying to make a quick sale.

Many businesses also use online videos to showcase the aims and objectives of their companies. For example, your aim may be to produce top quality products for the higher end of the market. You can let this shine through in videos. This way, people are going to know what to expect when they shop with you. In this situation, that means products or services which may not necessarily be cheap, but they are going to be of a high enough quality to justify that price.

Online videos will lead to more trust in your company. When you put yourself out there via video, people will see that you are not a ‘scam’. They will see that you are a genuine company just trying to offer the best possible products and services to your customers.

The best thing about branding with online videos is that the more videos you put out there, the more brand awareness you create. So the next time a viewer is in need of your product or service, they are likely to think of you first.

By building up brand name recognition with videos, you are putting yourself right in front of a large portion of your target audience. Just be sure that your videos are composed of good quality content for the best results. Remember, these videos are often going to be the first time a particular consumer hears about your brand; and first impressions are everything online.