From the Blog
Why Online Videos Can Help You Connect With Mobile Users
Did you know that 50% of mobile traffic is dedicated to online video content? This means that at any given time, half of the people using their mobile devices will be watching online videos. This trend shows absolutely no sign of slowing down either. In fact, in the future that 50% is likely to creep up significantly.
This means that the best way to get your message into the hands of mobile users is by way of online videos. One way to accomplish this is to put some good video content up on your website. Right now, you may have some great textual content on your website; but very few mobile users are going to be reading it.
Instead of reading textual content, most mobile users are watching videos, using social media, or using mobile apps. This means that textual content on your website simply is not going to be enough to reach the massive mobile audience. If you truly want to reach them then you are going to need to put up mobile content.
Online videos are popular because internet users today are short on time and don’t want to through vast amounts of text; it’s simply painful to do on a mobile device. Even if a website has a responsive design that looks perfect on a mobile device, it is still unlikely somebody will end up reading much of the content. The fact is… trying to read a lot of text on a mobile phone is just too cumbersome to bear for long periods of time.
If somebody wants an ‘information fix’ then they are going to want to watch videos. Videos are incredibly simple to load up on a mobile device. With modern units they look great too. They can be viewed easily without having to play around with the device, and mobile users absolutely love that.
The great thing for you is that it is LOT easier to convey your message through video than it is through text. You will really be able to nail down the message that you want to send to your target audience. If you make good quality content, it is likely they will watch it all the way through too. This is obviously going to be to your benefit in the long run.
Statistics have shown that mobile users are much more likely to watch a video all the way through on a mobile device than on their desktop computer (Presumably because it is not as easy to find a new video). Of course, this is absolutely no excuse for poor quality content. Remember, that video is going to showcase your brand. If it is shoddy then people will think what you offer is shoddy too.